Animalsismychoice is for the people — not the powerful. We are empathetic reporters and observers. We hold power accountable. We entertain without guilt. We share what people need to know to live their best lives. If something matters to our audience, it matters to us.
We are a website concerning animals news and entertainement, founded in 2018. We tell stories in text, video, audio and pictures, and bring them to our audiences wherever they are. We're fast, fun and inclusive. And we'll always make sure you know what's real.
We believe diversity – in who we are, how we tell our stories, and among the people we write for – is critical to our mission. We aim to write for, and not just about, those left out of traditional power structures; to approach stories inclusively; and to serve a diverse audience with stories that matter to them. This means including a diverse range of voices in our reporting, actively pursuing diversity in our newsroom, and listening to our readers and viewers to make sure we're as open and responsive as possible.